Ecommerce PPC Management for Profitable Online Sales
Search, Shopping, social and retargeting campaigns working together to grow revenue from your online store while protecting margin.
Paid advertising built for online stores
Ecommerce advertising is different from lead generation. You have a catalogue, price points, shipping costs, returns, seasonality and repeat purchases to consider. Success means profitable orders and customer lifetime value, not just a low cost per click. Our ecommerce PPC team plans campaigns around contribution margin, blended performance and the full customer journey from first discovery to repeat purchase.
Channels in a balanced ecommerce program
- Google Search for high-intent product and category queries, plus brand protection.
- Google Shopping and Performance Max for product-led demand across Google surfaces.
- Meta and Instagram for discovery, catalogue sales and retargeting.
- YouTube and Demand Gen for storytelling and upper-funnel reach.
- Microsoft Shopping for incremental sales at efficient cost.
- Amazon Ads and other marketplaces where you also sell.
- Email and SMS to convert and retain what ads acquire. See email workflow automation.
Our ecommerce PPC process
1. Profit and unit economics
We calculate margin by product and category, shipping, payment fees, returns and discounts to set break-even and target ROAS. Many stores overspend on low-margin items simply because they sell.
2. Feed and catalogue health
Clean product data powers Shopping and catalogue ads. We optimise titles, images, availability and pricing and monitor errors continuously.
3. Tracking and attribution
Accurate purchase tracking with GA4, platform pixels, server-side events and, where useful, blended metrics such as marketing efficiency ratio, because platform attribution overlaps.
4. Campaign architecture
Separate brand and non-brand, bestsellers and long-tail, new customers and existing customers, and high and low margin products, each with its own goals and budgets.
5. Creative and offers
Product imagery, video, UGC, bundles, free-shipping thresholds and seasonal promotions designed for each channel, produced by our design and video teams.
6. Retargeting and retention
Dynamic remarketing for viewers, cart abandoners and past buyers, with cross-sell and replenishment campaigns that lift lifetime value.
7. Store experience
Ads cannot fix a weak store. We audit product pages, mobile speed, trust signals, checkout friction and payment options, then improve them with CRO and ecommerce development.
8. Reporting and forecasting
Clear dashboards for revenue, spend, ROAS, new customer share, average order value and payback, with budget scenarios for peak seasons such as festive sales, Black Friday and year-end.
Seasonal planning
We plan campaigns for key retail moments in each of your markets, including Diwali and wedding seasons in India, Black Friday and Cyber Monday in the USA, Boxing Day in the UK and Canada and EOFY sales in Australia, with creative and budget prepared well in advance.
Organic and paid synergy
Paid insights reveal which products and keywords convert, helping ecommerce SEO prioritise categories. In turn, strong organic rankings lower your dependence on paid traffic.
Our commitment
Transparent reporting, ownership of your accounts and honest advice about what your budget can achieve. We do not guarantee ROAS or sales, but we work to a clear, shared profitability target.
Ecommerce PPC FAQs
It depends on your margins and costs. We calculate your break-even and target ROAS from your own numbers.
Usually Google Shopping and search plus Meta retargeting, then expand based on data.
Yes, including feed and tracking setup.
We plan creative, budgets, feeds and inventory-aware campaigns well in advance.
Yes, through CRO audits and implementation.