Google Shopping Ads Management That Sells Your Products
Put your products, prices and photos in front of shoppers who are ready to buy. We optimise your product feed and manage Shopping and Performance Max campaigns for profit.
How Google Shopping works
Shopping ads show a product image, title, price, store name and often reviews directly in search results and the Shopping tab. Unlike text ads, they are generated from your product data feed rather than from keywords you choose. Google matches products to searches based on feed attributes such as title, description, brand, category, GTIN and price. That makes feed quality the foundation of Shopping success: a poor feed limits reach and wastes budget regardless of how well campaigns are managed.
Our Google Shopping services
Merchant Center setup and compliance
We configure Google Merchant Center, verify your site, set shipping, tax and return policies and fix disapprovals. Compliance issues can suspend an account, so we review policies for misrepresentation, prohibited products and landing page requirements.
Product feed optimisation
We rewrite titles to lead with brand, product type and key attributes shoppers search for, improve descriptions and categories, add GTINs, colours, sizes, materials and custom labels, and exclude products that do not make sense to advertise. Feeds are connected from Shopify, WooCommerce, Magento and custom stores, with automation to keep price and stock current.
Campaign structure
We build Standard Shopping and Performance Max campaigns segmented by margin, bestsellers, new arrivals, seasonality and brand versus non-brand demand, so budgets follow profit rather than guesswork.
Bidding and budgets
We apply target ROAS or maximise-conversion-value strategies when data is sufficient and manual or enhanced approaches while learning, and adjust for margin by product group.
Search term and asset management
We add negative keywords, manage brand terms, review placements and, for Performance Max, supply high-quality images, videos, headlines and audience signals so the system has good inputs.
Free listings and organic visibility
Merchant Center also enables free product listings. We make sure your feed supports both paid and unpaid exposure, in line with ecommerce SEO.
Merchant reviews, promotions and extras
We help you use product ratings, promotions, shipping and return information and loyalty features that increase click-through and conversion where eligible.
Tracking and profit reporting
We configure GA4 and Google Ads conversion tracking with dynamic values, and wherever possible report on profit and margin, not just revenue. Our performance marketing team coordinates Shopping with search, YouTube and remarketing.
Product page quality
Shoppers who click land on your product pages, so speed, images, reviews, delivery information and a clear buy button matter. We recommend improvements and can implement them via ecommerce development and CRO.
Microsoft Shopping and marketplaces
Feeds can also power Microsoft Shopping campaigns and support marketplace marketing on Amazon and others.
Who benefits
Online retailers, D2C brands, wholesalers with consumer lines and multi-brand stores in India, the USA, UK, Canada and Australia. Product availability of Shopping features varies by country, and we confirm eligibility for your market.
Expectations
Shopping can scale quickly or run into thin margins. We start with a diagnostic, set realistic ROAS and profitability targets from your numbers and do not promise specific returns.
Google Shopping FAQs
A Merchant Center account, a compliant website, a product feed and a Google Ads account. We handle setup.
Common causes include missing data, price or availability mismatches, policy issues and landing page problems. We diagnose and fix them.
Often both. We test structures and use each where it performs best.
Shopping features and eligibility vary by country and change over time. We confirm what is available for your target markets.
We segment products by margin and set targets so spend favours profitable items.