Influencer Marketing That Builds Real Trust and Measurable Sales
We match your brand with creators whose audiences genuinely fit, manage collaborations end to end and track results beyond likes.
Why influencer marketing works
Consumers trust recommendations from people they follow more than they trust brand advertisements. A creator can introduce your product in a natural, credible way, to an audience that already values their opinion. Influencer content also produces fresh creative you can reuse in ads, on your website and in email, with proper permissions. But results depend heavily on choosing the right people and structuring the partnership well. Follower count alone is a poor measure.
Our influencer marketing services
Strategy and goals
We define whether the campaign is for awareness, traffic, leads, app installs or sales, choose the platforms (Instagram, YouTube, LinkedIn, X, regional platforms) and set clear metrics and budgets.
Creator discovery and vetting
We search by niche, audience location, language, content quality, engagement authenticity and brand safety. We check for suspicious follower patterns and past controversies, and prefer creators with real communities. Options range from nano and micro-creators to celebrities and industry experts.
Outreach and negotiation
We contact creators professionally, explain the offer and negotiate fair terms for fees, product gifting, affiliate commissions or long-term ambassadorships.
Briefs and contracts
Clear briefs set key messages, deliverables, timelines, approvals and do-and-don’t guidelines while leaving room for the creator’s style. Contracts cover usage rights, exclusivity, payment and disclosure.
Compliance and disclosure
Sponsored posts must be clearly disclosed in line with advertising rules in each market, for example guidelines from the ASCI in India and the FTC in the USA. We guide creators to use platform disclosure tools and avoid misleading claims. See Meta ads for partnership ads.
Content production and approvals
We coordinate drafts, review content against the brief and manage timelines. We can supply scripts, product kits and creative direction. See video production and social creative.
Amplification
With permission, we promote top-performing creator content through paid partnership ads, to reach lookalike audiences and retarget engaged viewers. See Instagram ads.
Tracking and reporting
Unique links, discount codes, UTM parameters and landing pages let us attribute traffic and sales. Reports cover reach, engagement, video views, clicks, conversions, cost per result and content learnings.
Types of campaigns
- Product seeding and gifting
- Paid sponsored posts and series
- Affiliate and ambassador programs
- Event and launch coverage
- User-generated content programs
- B2B thought-leadership collaborations on LinkedIn and YouTube
- Local influencer campaigns for restaurants, salons, clinics and retailers
Influencer marketing and SEO
Creators can drive brand searches, mentions and backlinks from their sites and descriptions. Combined with digital PR and blogger outreach, this builds the broader signals that help search and AI visibility.
Markets
We work with creators in India and run campaigns for the USA, UK, Canada and Australia through local partners.
Honest expectations
Influencer results vary widely. We do not buy followers or fake engagement, and we do not guarantee sales. We test, learn and focus on partnerships that produce real value.
Influencer Marketing FAQs
By audience fit, engagement quality, content style, brand safety and past performance, not follower count alone.
Often very well, as they tend to have focused, engaged communities and lower costs.
With unique links, discount codes, UTM tags and landing pages.
Yes. Sponsored content must be clearly disclosed according to local advertising rules.
Yes, if usage rights are agreed in the contract.