PPC Management Focused on Cost Per Qualified Lead
Clicks are not customers. Growth Dash manages Google Ads, Microsoft Advertising and Meta campaigns around the outcome you care about, whether that is leads, sales or booked calls, with tracking you can trust.
Paid Media Across the Channels That Matter
Google Ads
Search, Performance Max, Shopping and YouTube campaigns structured around profitable keywords and audiences.
Meta Ads
Facebook and Instagram campaigns with creative testing, audience building and retargeting.
Microsoft (Bing) Ads
An often cheaper source of high-intent search traffic, especially for B2B and the USA.
Retargeting
Bring back website visitors and past leads with timely, relevant ads across channels.
Landing Page & CRO
Landing page design and testing so more of the clicks you pay for become enquiries or sales.
Tracking & Reporting
Conversion tracking, call tracking and dashboards showing spend, leads and cost per lead in one place.
How We Manage Your Ad Budget
Tracking first, spending second
Before any budget is spent, we make sure conversions are measured accurately: form submissions, calls, purchases and, where possible, offline sales. Without this, optimisation is guesswork.
Structure for control
Campaigns are grouped by intent and product so we can see which keywords, audiences and ads actually produce profitable results and shift budget towards them.
Continuous testing
Ads, headlines, creatives, offers and landing pages are tested on a regular cycle. We cut what is wasting money and scale what works.
You own your accounts
Your ad accounts stay in your name with full visibility. You can see spend, search terms and results at any time.
About ad spend: your ad budget is paid directly to the platforms. Our management fee is separate and agreed in your proposal.
PPC Management FAQs
It depends on your market, average order value, margins and goals. We recommend a test budget big enough to collect meaningful data, then scale based on cost per lead and return.
Campaigns can generate traffic within days, but the first few weeks are used to gather data and optimise. Most accounts become more efficient over the first two to three months.
No. Results depend on your offer, website, competition and market. We commit to transparent tracking and ongoing optimisation toward your target cost per lead or return.
Yes. PPC gives immediate visibility and data about which keywords convert, which can guide your SEO priorities and improve long-term efficiency.
Stop Wasting Ad Spend
Request a free ad account review and we will show you where budget is being wasted and what to fix first.